In the current season of La Liga, the broadcast revenue has surpassed €4 billion. The increase in revenue can be attributed to several factors including increased viewership, better programming, and more advertising opportunities.
The broadcasting rights for La Liga have been allocated to different companies who have agreed on a set fee per game. This has led to a rise in the cost of broadcasting services, which has resulted in a reduction in the overall revenue generated by La Liga.
However, there is hope that this trend will change as the league continues to expand its reach and attract new audiences. With the introduction of streaming platforms like Netflix and Amazon Prime Video, the broadcasting market is becoming more competitive and the demand for high-quality live sports content is increasing.
Overall, the increase in broadcast revenue from La Liga this season is a positive development for the league and the sport itself. However, it remains to be seen how long this trend will continue and whether it will eventually lead to a decrease in the overall revenue generated by the league.